How to Detect Click Fraud

It is necessary to keep calm and logical when trying to assess if your advertising campaigns are falling victim to click fraud. Not generating business through paid search is more frequently a result of bad management or poor campaign set up rather than a destructive competitor pressing your ads night after night. Experts place the entire percentage of clicks that are fraudulent at somewhere between 10-15% of the total online advertising market and these are concentrated around publisher scam as opposed to competition click fraud. If you happen to be a small business advertising mostly on the search network (and have opted out of the content system) then you’re generally safe from publisher sham.

You’re most probably a victim of competition click fraud if you are in an industry that is competitive and you discover unusual visitor activity in a usually profitable and nicely set up AdWords account. Tasks such as very high spikes in traffic for one or two particular adgroups that do not result in almost any conversions are tell-tale signs that you might be falling victim to click fraud.

Companies that are your competitors may click your online advertisements fraudulently to deplete your budget, so you no longer come up in the search results. The competitor has more potential for getting credulous visitors as a result, and it can be utilized to price you out of using paid search as a traffic supply, especially if it goes undetected, if conducted over a prolonged period. Exorbitant competitor click fraud is generally discovered and prevented by Google as well as other primary marketing platforms and they do have techniques in place to help prevent your ad from being clicked on over and over. Nevertheless in case a competitor is bent on clicking your advert repeatedly, every day and you have a limited advertising budget it can have a huge impact on the conversion campaigns and lead to significant losses in business revenue.

When detecting click fraud you are searching for unusual traffic activity as described below. Uncommon surges in traffic – a baffling increase in traffic uncharacteristic of your market and never in line with traffic tendencies that are organic. A lot of clicks from the same IP address might be a competitor clicking on your ads. A lot of clicks from a nation you don’t do business with potentially “click farms” in third world countries could be clicking your advertisements. Traffic was increased by an important drop in conversions, particularly around the ad groups gaining. Sudden decreases in time spent on a site could be because of click fraud.

The best way to discover when you have fallen victim casualty to competitor click fraud is through host logs.
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